Our Brands

William Hill

Founded in the UK in 1934, William Hill is a recognised and trusted brand in the global sports betting and gaming market.

We employ more than 12,000 people in 10 countries globally and are unified by our Group value to always ‘go one better’. We continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sportsbooks, online or on their mobile devices. We are committed to enabling customers to gamble in a positive way, with a range of tools and systems that promote customers’ control as part of our focus on player protection.

Mr Green

Since 2008 the multi-award-winning Mr Green has focused on providing the best Online Casino experience for its players. It has been at the forefront of Responsible Gaming since its inception and its pioneering Green Gaming tools ensure that its players always have the ability to manage their own gameplay. As a leading brand across Europe Mr Green operates across many regulated regions and in 2016, it bolstered its offering by adding a Sportsbook to its portfolio. Known as the ‘Gentleman of Online Gaming’ the player experience is at the heart of everything that we do at Mr Green.


One of the first Sportsbooks to appear online back in 2004 Redbet was acquired by the soon to be MRG Group in early 2018. It has provided a quality Sports betting platform since its inception and has grown organically for many years. Now integrated into the wider WH Group, Redbet provides an alternative Sportsbook in many different European markets.

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